Comprehensive assessment of the competitiveness of enterprises
Authors
- Bezrukov I.S.
- Shpeht L.S.
Abstract
Assessing the competitiveness of tourism enterprises is of vital importance for marketing techniques. The authors have developed theoretical and methodological approaches to assessing the competitiveness of tourist enterprises. They proposed the concept of “competitiveness” of tourist enterprises, developed group methods to assess the competitiveness of enterprises, factors of competitiveness of tourist enterprises, developed integrated indicator assessing the competitiveness of tourist enterprises.
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